“Every organisation runs on two engines: the systems it runs on, and the people keeping it moving.”
When those engines fall out of‑sync, you drown in check‑lists and hand‑offs. Automating the moment a customer record glides from Kick‑off to Adopted isn’t about showing off a fancy workflow; it is about freeing your team to focus on the conversations that actually build relationships. At Yopla we call this free time, on purpose .
Below is the exact playbook we deploy when a client asks, “Can’t HubSpot just move the deal for us?” Using HubSpot, Arrows collaborative action plans, and a light layer of AI enrichment from Luna (our in‑house assistant) where needed.