The Role of Cyber Security in Digital Transformation

June 10, 2025

By

Charles

X

min read

Resilience + Sustainable Action = Your Competitive Advantage

The world is changing rapidly, and business needs to adapt to new challenges and opportunities every day. Driving these changes are emergent automation and intelligence technologies, tools that are affecting every sector and industry. The change is deeper than this though, it's more than just new technologies, it's changing the way businesses operate, the role they play in society and how they create value.

Understanding the role cyber security plays is crucial and should be considered in all digital transformation endeavours.

Digital leaders use technology to improve efficiency, agility, innovation, and customer satisfaction. They embrace adaptive organisational models that put collaboration, communication, and empowerment at their core. Removing informational asymmetry, devolving, and speeding up decision; making them better at strategic approaches that align the company's vision, mission, values, and actions with the needs and expectations of its stakeholders.

Resilience is key to these actions. Despite UK Government statistics suggesting that approximately 80% of organisation leaders see Cyber Security as high priority, their actions aren't reflecting this. Estimates indicate that only 49% of medium businesses, 68% of large businesses and 36% of high-income charities have a formal cyber security strategy in place.

With around 3 million instances of cyber crime last year alone, and many organisations being hit multiple times, it is essential that cyber security becomes an inherent part of digital strategy.

So first things first, what benefits will digital transformation bring to an organisation?

  • Increased productivity and performance: Automating and streamlining workflows, reducing errors and costs while enhancing quality and speed. Fostering a culture of innovation, learning, and problem-solving. Enabling purpose led management that engages employees, customers, and partners by creating a shared sense of meaning and impact.
  • Improved customer experience and loyalty: Creating personalised, seamless, and omni-channel interactions. Building the infrastructure needed to create customer centricity, responsiveness, and feedback. Adding meaning by delivering value and social good to customers and society.
  • Enhanced differentiation and competitiveness: Creating new products, services, or business models that meet and exceed customer needs. Creating a start-up spirit, supporting experimentation, creativity, and risk-taking.  

As businesses respond to these competitive and market opportunities, they will increasingly focus on building sustainable jobs, retaining talent and automating repetitive tasks. Freeing teams to focus on collaborating, designing and supporting market leading services and products.

What are the threats I need to be aware of?

As more and more transactions, operations, and communications are conducted online we increase our digital footprint. That might sound obvious but it’s important to consider that increasing your digital operations increases the need to protect those workflows, automations and digital assets being built to help your organisation thrive. If you do, you won’t just keep things running when bad actors attack, you’ll build the solid foundations that let you test, experiment, grow and take risks with confidence.

According to recent UK Government research, 32% of businesses and 24% of charities have suffered attacks in the last 12 months. This is much higher for medium businesses (59%), large businesses (69%) and high-income charities with £500,000 or more in annual income (56%).

Existing in the digital world leaves you at risk from cyber threats, data breaches, privacy issues, ethical dilemmas, environmental impacts, social responsibility, human factors, and everything in between. These are not just technical problems, but also strategic, cultural, and organisational. Businesses that fail to address these risks may face reputation damage, legal liability, regulatory sanctions, customer dissatisfaction, and competitive disadvantage.

More than ever, it is absolutely essential to gain an understanding of your organisations digital or cyber risk, assessing the likelihood and impact of potential threats and vulnerabilities, and implementing appropriate controls and measures to prevent or reduce them.

This makes Cyber Security a vital foundation for the business of the future, as more and more transactions, operations, and communications are conducted online.
Surely people are more aware now of cyber security and digital risks than they were in years gone by?

With increased media coverage, you might think/hope so, but actually the data suggests the opposite ... organisations cyber hygiene is in decline. By way of demonstration, the UK Governments figures show:

  • use of password policies (79% in 2021, vs. 70% in 2023)
  • use of network firewalls (78% in 2021 vs. 66% in 2023)
  • restricting admin rights (75% in 2021, vs. 67% in 2023)
  • policies to apply software security updates within 14 days (43% in 2021, vs. 31% in 2023).

Estimations suggest that across all UK businesses, there were approximately 2.39 million instances of cyber crime and approximately 49,000 instances of fraud as a result of cyber crime in the last 12 months.

The average annual cost of cyber crime for businesses is estimated at approximately £15,300 per victim
The right cyber security for your organisation.

Resilience + Risk = Advantage.

The organisation of the future will need insights and an objective understanding of digital and cyber risk, deep sustainable behaviours and new levels of technological efficiency. Aligning people and technology for sustainable success.

Building cyber excellence in to your digital transformation strategy will deliver new levels of efficiency, resilience and advantage.

Any cyber security advice and strategy should be comprehensive and take into account the following:

  • Protecting customer data and trust: Customers expect their information to be safe when they interact with an organisation online. A cyber security breach can compromise customer data and damage the reputation and credibility of the business. Cyber security helps prevent such incidents and maintain customer loyalty and satisfaction.
  • Reduce operational costs and risks: Prevent disruption, delays, losses, or even legal liabilities. Cyber security helps prevent or minimise such disruptions and avoid the costs and consequences associated with them. All while enabling the business to comply with relevant regulations and standards regarding data protection and privacy.
  • Enhance innovation and competitiveness: Cyber security enables business to leverage the latest technologies and trends, such as cloud computing, artificial intelligence, or blockchain, without compromising its security or performance. This and more gives a any organisation an edge over its competitors who may not have invested in cyber security, and be at risk from cyber attacks.

With around 40% of organisations feeling they don't have the time or resource to allocate to cyber defence, and another almost 50% not knowing what to check and/or lacking the required skills, it's imperative to get the right advice, specific to your organisation, from trusted resources.

Conclusion

The right combination of digital transformation and cyber security empowers organisations to commit to their future ambitions and aspirations. Driving new technological efficiencies, operational alignment and leveraging the potential of human-machine collaboration, has the potential to create a better world for business, communities and the planet.

By developing these capabilities, our clients will thrive in the coming cognitive era; the new digital age. We're here to support organisations in creating value for all stakeholders, helping them to innovate and differentiate from competitors, while becoming become more open, resilient and prosperous.

Get in touch to join us on our mission to make business better..

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Navigating the Digital Minefield: The Rise of AI-Driven Social Engineering

Dive into the crucial interplay between AI and cybersecurity, uncovering how AI advancements amplify social engineering threats. Learn to recognise tactics like phishing and pretexting, and gain insights on safeguarding against these sophisticated attacks. Stay ahead in protecting your data and organisation in the rapidly evolving digital landscape.

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Introduction

As we delve deeper into the digital age, the intersection of artificial intelligence (AI) and cybersecurity presents both groundbreaking opportunities and unprecedented challenges. Among these challenges, social engineering stands out as a particularly insidious threat. Social engineering attacks exploit human psychology, rather than technological vulnerabilities, to gain unauthorised access to personal information, corporate data, or secure systems. With the advent of sophisticated AI technologies, these attacks have evolved, becoming increasingly sophisticated and difficult to detect.

"Only amateurs attack machines; professionals target people." Bruce Schneier, Security Expert and Author

Understanding social engineering

Social engineering is predicated on the manipulation of trust. Attackers impersonate individuals or entities that their victims trust, creating scenarios that compel the victims to voluntarily surrender sensitive information, access, or finances. Techniques such as phishing, pretexting, baiting, and quid pro quo are common, leveraging the human propensity to trust and to help. In the context of AI's rise, these tactics have been significantly enhanced. AI can now create convincingly fake videos (deepfakes), voice imitations, and personalised text communications, elevating the risk and potential impact of social engineering attacks.

98% of cyber attacks involve some form of social engineering

The AI factor

The integration of AI into social engineering introduces a dual-edged sword. On the offensive side, attackers utilise AI to automate and refine their attacks. For example, AI algorithms can sift through social media and other online platforms to gather personal information, which is then used to craft highly personalised and convincing phishing emails. On the defensive front, AI and machine learning technologies offer promising tools for detecting and mitigating these threats. They can analyse communication patterns, identify anomalies, and flag potential social engineering attempts, often in real-time.

Examples of social engineering

Phishing emails

Emails that mimic legitimate organisations, such as banks or service providers, request urgent action, typically involving clicking a link or opening an attachment. Look out for misspellings, generic greetings (e.g., "Dear Customer" instead of your name), and email addresses that closely resemble but don't exactly match the official ones.

Phishing remains one of the most popular social engineering techniques; one study identified that phishing attacks were involved in 36% of all data breaches.

Pretexting

Attackers create a fabricated scenario (pretext) to obtain your personal information. They might pose as survey conductors, bank officials, or IT support, asking detailed questions under the guise of verification or support. Be wary of unsolicited calls asking for sensitive information or actions you didn't initiate.

Baiting

Baiting involves offering something enticing to trick someone into a security mistake, like malware hidden in downloadable content or USB drives left in public places labelled with intriguing titles. Always question the origin of unexpected or too-good-to-be-true offers, especially when they involve downloading or accessing something.

Quid pro quo

Similar to baiting but involves a direct offer of exchange. For example, attackers might offer assistance or free software in exchange for access to your computer or credentials. Be sceptical of unsolicited offers of help or services, particularly when they request access to personal or company systems.

"Companies spend millions of dollars on firewalls, encryption, and secure access devices, and it’s money wasted; none of these measures address the weakest link in the security chain: the people who use, administer, operate, and account for computer systems that contain protected information." Kevin Mitnick, Cybersecurity Consultant, Author, and Former Hacker

Tailgating

An attacker seeks to gain unauthorised access to restricted areas by following someone who has legitimate access. Common in office buildings or secure facilities, be alert for individuals who attempt to enter secure areas without the proper credentials, often by asking for the door to be held open.

Spear phishing

A more targeted version of phishing, where the attacker uses personal information to craft a convincing message, making it appear relevant and trustworthy. These emails might reference recent transactions, work projects, or personal interests. Always verify the authenticity of messages that request sensitive information, even if they seem to know about you or your activities.

Vishing (voice phishing)

Conducted over the phone, vishing often involves the caller pretending to be from a trusted company or institution, seeking personal or financial information. Common red flags include callers asking for passwords, PINs, or other sensitive information, often with a sense of urgency or threat.

Smishing (SMS phishing)

Similar to phishing but conducted via SMS. These messages might prompt you to click a suspicious link, claiming to be from a bank, courier, or tax office, often related to urgent issues requiring immediate action. Look out for messages from unknown numbers or that create unnecessary urgency to act.

Staying safe: advanced tips and best practices

Comprehensive education and training

Beyond basic awareness, individuals and organisations must engage in comprehensive education on the nuances of AI-enhanced social engineering attacks. This includes understanding the technology behind AI and the psychology of manipulation tactics.

Critical thinking and verification

Encourage a culture of critical thinking and verification. This means not just verifying suspicious emails, but also being sceptical of unusual requests via phone, social media, or even in person.

Privacy management

In an era where personal information is gold, managing one's digital footprint is crucial. This involves regularly auditing social media privacy settings and being cautious about the information shared on public platforms.

Advanced security protocols

Utilise AI-driven security solutions for enhanced detection capabilities. Additionally, organisations should implement robust security protocols, including secure VPNs, end-to-end encryption for sensitive communications, and advanced endpoint protection.

Small business employees experience 350% more social engineering attacks compared to employees at enterprise-level companies.

Multi-factor authentication (MFA) and beyond

While MFA is essential, consider employing even more stringent authentication methods for accessing sensitive systems and information, such as biometric verification.

Incident response and reporting

Develop a sophisticated incident response plan that includes protocols for dealing with social engineering attacks. This should encompass immediate measures to contain and mitigate the attack, as well as long-term strategies for recovery and reinforcement of defences.

Regular updates and adaptation

The landscape of AI and social engineering is continually evolving. Regular updates to security protocols, software, and employee training are vital to keep pace with new threats.

Promote psychological safety

Encourage an environment where employees feel safe reporting potential social engineering attempts, without fear of blame or retribution. This can significantly enhance an organisation's ability to respond to and mitigate these threats promptly.

"Cybercrime is the greatest threat to every company in the world." Ginni Rometty, Former CEO of IBM

Conclusion

As AI continues to evolve, so do the tactics of social engineers. By staying informed and using the latest security technologies, we can protect ourselves and our organisations from these sophisticated attacks. Remember, it's not just about protecting data; it's about building a culture of cybersecurity awareness and resilience that can adapt to the ever-evolving digital landscape.

If you want to chat about how to encourage cyber awareness within your organisation, or talk about digital transformation generally, don't hesitate to get in touch!