Yopla Climate & Environmental Policy

At Yopla, the future we’re building with technology must also be a future that’s liveable. We design for impact, measure what we use, reduce wherever we can, and offset (generously) for what we can’t.

Our commitments

Reduce first. We’re remote-first, choose low-energy tools and long-life hardware, and avoid unnecessary travel. Where travel is essential, we follow our Travel & Spaces policy: trains and EVs first, flexible bookings, and plant-based catering. Our footprint is small compared to many firms, but still real: around 0.3 tCO₂e from AI queries, 1.5 tCO₂e from hardware, and 1–2 tCO₂e from travel each year.

Be transparent. We publish what materially drives our footprint, cloud, AI usage, hardware, travel, and keep a running view of reductions and trade-offs. Cloud and AI are a small but growing share, hardware manufacturing is our persistent baseline, and travel is kept intentionally low. For example: HubSpot’s Scope 3 footprint reached 51,285 tCO₂e in 2022, while Google data centres, though 1.8× more efficient than average, saw a 13% emissions rise in 2023 due to AI workloads.

Over-offset responsibly. For what remains, we offset well above 100% through Ecologi, funding forest protection, methane capture, clean energy, and community solutions. Against an estimated 2.8–3.9 tCO₂e footprint, we offset around 14.5 tCO₂e annually, keeping us comfortably climate-positive.

Choose better infrastructure. We favour vendors with credible net-zero targets, renewable energy sourcing, and transparent reporting. HubSpot has committed to net-zero by 2040, already running on 100% renewable energy in its offices. Google targets net-zero by 2030. Apple’s MacBook Pros consume ~50% less power than comparable Intel or AMD laptops, making them our standard choice.

Use AI with eyes open. AI unlocks real value, but it also consumes energy and water. Training GPT-3 required ~1,287 MWh and emitted ~552 tCO₂e, while GPT-4 may be 40× higher. Newer models like DeepSeek claim ~60% efficiency gains, but daily queries add up. We consolidate providers, tune prompts, and retire automations that don’t earn their keep. As usage grows, so do our reduction efforts and offsets.

How we operate

Tools & cloud: Default to efficient, widely shared platforms; periodically review usage and disclosures.
Hardware: Buy durable, repairable devices; extend lifespan; recycle responsibly.
Travel: Minimise; when essential, choose low-carbon first, with 150%+ offsets for flights.
Procurement: Prefer suppliers with verifiable climate reporting and targets.
Food & events: Plant-based as standard, with a focus on low waste and sustainable venues.

Measurement & reporting

We maintain a practical, evolving picture of our footprint across cloud, AI, hardware, and travel, updating it as our work changes. Where provider-level data is incomplete, we use conservative assumptions and overshoot on offsets. Our current baseline is under 4 tCO₂e annually, and we offset nearly five times that amount.

Continuous improvement

The landscape moves quickly. As vendors decarbonise, AI models become more efficient, and better data emerges, we’ll adjust our approach and raise our bar. If you spot something we could do better, or want to understand a specific part of our method, tell us. This policy is here to be useful, not sit on a shelf.

Offset portfolio & progress: https://ecologi.com/yoplalimited